How AI/IoT cameras are changing ad targeting and effectiveness measurement
Small AI-equipped IoT camera devices are often touted for use in the public sector, such as maintaining public safety, but they also hold great potential to revolutionize conventional marketing methods in private business. In fact, in areas such as ad targeting and effectiveness measurement, they are already delivering remarkable results.
Conventional methods such as “count it toward the ratings if it appears on a TV,” “count it as a page view if it is displayed on a PC or smartphone,” and “estimate who saw the ad from the display device” are, it has to be said, lacking in accuracy when it comes to targeting and measuring advertising effectiveness. It is now possible to transform these methods and dramatically improve the efficiency of advertising investment.
Supporting advertising investment optimization and workforce management with AI/IoT cameras
We support the optimization of advertising investment and workforce management through camera devices that use cutting-edge AI/IoT technology.
Case studies
PoC Development of a Face Recognition Device for Business Use