We are working on development with the aim of realizing a virtual try-on service that lets people roughly judge whether clothes suit them without actually wearing them. (Not offered as of , due to a reorganization of our business portfolio following the sale of part of our business.)
Solving the problem of “not being able to find clothes that suit you”
By solving the problem of “not being able to find clothes that suit you,” we aim to realize “a world where everyone can be confident in their fashion and shine.”
Today, although 90% of Japanese women are interested in fashion (*1), around 50% do not know which fashion styles suit them (*2). This means that half of women are not sure whether the clothes they usually wear suit them, and as a result, 70% lack confidence in their fashion (*3).
For these people, we provide the opportunity to try on hundreds of garments within minutes, wherever they are, and thereby realize a world in which everyone can accurately understand which clothes and styles suit them and be confident in their fashion.
Try-ons anytime, anywhere, by digitizing clothes and the human body
We solve the problem of “not being able to find clothes that suit you” by “digitizing clothes and the human body.”
Finding clothes that suit you requires trying clothes on again and again, but as long as clothes and bodies are physical “things,” either the clothes must be moved to the body (e.g., an e-commerce site ships the clothes) or the body must be moved to the clothes (e.g., a person goes to an apparel store). This physical movement incurs significant costs in time, money and effort, which makes it difficult for many people to get enough “try-on opportunities” to arrive at clothes that suit them.
We therefore solve the problem by “digitizing clothes and the human body,” eliminating the need for physical movement. Specifically, by developing technology that turns large numbers of garments and human bodies into 3D models and completes the try-on process in 3D space, we make it possible to “try on clothes anytime, anywhere, in one second per item.” We believe that if people can try on hundreds of garments within minutes, wherever they are, a world will be realized in which everyone understands which clothes and styles suit them and is confident in their fashion.
Outfit suggestions, on your own avatar
Create an avatar that looks just like you
When a user uploads a photo of their face, artificial intelligence automatically generates a 3D model of the face, which can be used as the avatar’s head. Users can also enter their body shape in detail, allowing them to create an avatar whose face and body shape look just like their own.
Try clothes on your avatar
Users can dress their own avatar in 3D models of ready-made clothes that the service operator has generated using 3D scanning.
Receive outfit suggestions shown on your own avatar
Users can receive outfit suggestions from other users, stylists and apparel makers, shown with the clothes already on their own avatar, so there is no need to search for clothes that suit them on their own.
Post your avatar on social media to see how others react
By posting their 3D avatar wearing various clothes on social media, users can obtain an objective assessment of whether the clothes suit them, based on other users’ reactions (such as the number of likes).
Buy the clothes you like right away
Clothes that users like after trying them on their 3D avatar can be purchased right away on the marketplace within the service (not implemented in the trial version).
Sources
(*1) In the survey “About Fashion” (2016) by the Belle Maison Lifestyle Research Institute, 87.0% of respondents answered that they are “interested in fashion.”
(*2) In the Precious survey “Style Concerns” (2018), 61% of respondents answered that they “don’t know what clothes suit them.” In addition, in the survey “About Fashion” (2016) by the Belle Maison Lifestyle Research Institute, 43.9% of respondents answered that they “don’t know which fashion styles suit them.”
(*3) In the survey “About Fashion” (2016) by the Belle Maison Lifestyle Research Institute, 75.2% of respondents answered that they are “not confident in their own fashion style.”