For a company that develops and sells a TV marketing data analytics platform, we supported the planning and development of a new product and the improvement of data quality in an existing product.
PoC development of an AI/IoT device that judges viewing by face direction
Combining AI and IoT technologies, we developed PoC software for a device that automatically identifies people in front of a TV and determines whether they are watching based on the direction their face is pointing. We also supported the selection and design of the hardware (camera, single-board computer, enclosure, etc.) and managed the project as a whole.
From evaluating to improving the data quality of an existing service
In parallel, we evaluated the data quality of the existing service, devised methods to improve it, and oversaw the implementation of software to achieve those quality improvements.
From developing an audience rating forecasting model to briefing shareholders
In addition, we carried out and managed the development of an audience rating forecasting model based on mathematical statistics, the testing and evaluation of a service that uses audio fingerprinting to automatically detect the programs being watched, support for recruiting data scientists, and briefings for shareholders.
Scope of support
- Project management for new product planning
- Market research for a new service
- Project management for software development
- Development of AI and accompanying software (Python)
- Planning for data quality improvement and project management of the related software development
- Project management for developing an audience rating forecasting model based on mathematical statistics
- Project management for testing and evaluating a service that uses audio fingerprinting to automatically detect the programs being watched
- Support for recruiting data scientists
- Preparation of briefing materials for shareholders and delivery of the briefings