Exploring the potential for market entry through voices from the medical front lines.

We conducted market research for a company considering entry into the US digital pathology diagnostics market.

From understanding customer needs to forecasting the size of the US market

To assess the potential of a product that uses AI image recognition to diagnose various cancers, we provided a research report covering an overview of customer needs, a survey of competitor and market-entry trends, an initial US market forecast, needs analysis, a feasibility assessment and a US market size forecast. Information was gathered from public sources and through fact-finding sessions with pathologists and various businesses in the US.

Scope of support

• Market research
• Fact-finding sessions
• Interviews
• Use case analysis
• Preparation of the research report