We supported a major solar panel manufacturer in formulating a medium- to long-term sales strategy to increase sales of its products for individual customers.
Additional measures to close the gap between the plan and the projected results
Amid declining business performance caused by deteriorating market conditions for solar panels, we verified the validity of the current medium- to long-term management plan and planned additional measures to close the gap between the plan and the projected results.
Beyond strategy formulation, through to execution and monitoring
Going beyond strategy formulation, we developed a framework for monitoring the execution and effects of individual, concrete measures, including a review of commercial channels and rebates, and supported the execution of the new strategy.
Scope of support
- Market research
- Interviews
- Validation of the sales plan
- Calculation of projected results
- Design of sales metrics
- Planning of the monitoring framework
- Planning of additional measures
- Estimation of the effects of the additional measures on sales metrics
- Running meetings that included the president and directors