Half of Japanese women do not know which styles suit them
Today, although 90% of Japanese women are interested in fashion (*1), around 50% do not know which fashion styles suit them (*2). This means that half of women are not confident that the clothes they usually wear suit them, and as a result, 70% lack confidence in their fashion (*3).
Toward a world where everyone can feel confident about fashion
For these people, we offer the opportunity to try on hundreds of garments within minutes, wherever they are, and in doing so we will create a world in which everyone accurately knows which clothes and styles suit them and can feel confident about fashion. (Due to the reorganization of our business portfolio following the sale of part of our business, this service is not offered as of .)
Sources
(*1) In the Belle Maison Lifestyle Research Institute survey “About Fashion” (2016), 87.0% of respondents answered that they are “interested in fashion.”
(*2) In the Precious survey “Style Concerns” (2018), 61% of respondents answered that they “don’t know which clothes suit them.” In addition, in the Belle Maison Lifestyle Research Institute survey “About Fashion” (2016), 43.9% of respondents answered that they “don’t know which fashion styles suit them.”
(*3) In the Belle Maison Lifestyle Research Institute survey “About Fashion” (2016), 75.2% of respondents answered that they “are not confident in their own fashion style.”